Football nearly came home, but “the boys did us proud”. When the World Cup coms around, other forms of entertainment run and hide. The sense of togetherness, the millions spent on advertising, the prestige of hosting the games. All of this is part of the concept of “soft power”. NEON delves deep looking at past historical examples of how money and marriages can sometimes get you more than an army ever could. As well as the current battle for hearts and minds carried out by the two giants of soft power in the world today, America and China.
Written & Presented by Jem Duducu
Produced by Dan Morelle
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